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All these social initiatives are
built on a paradigm of entrepreneurial innovation in which the
following features are key: ability to organize the poor around
opportunities; providing services and products that are profitable and
beneficial to all parties; using corporate resources and capabilities
to forge new value chains; creating the necessary conditions for an
industrial revolution; and developing social capabilities to open new
markets.
Mair and Seelos’s research reveals that social entrepreneurs
contribute strategic resources: "strategic" because they are
- unprecedented - scarce and obeying a different logic; resisting
corruption, for example,
- non-imitable - difficult and slow to
replicate, based on trust, and
- idiosyncratic - their future value is
not obvious, and their price is more like a "real option"
Summing up, the two researchers reiterated that social entrepreneurs
may help companies to formulate global strategies in accord with their
own sustainable development needs and society's need for innovation.
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