Mainstreaming Corporate Responsibility in the Business School Curriculum

In March 2005 EABIS launched an exciting three-year project on curriculum development in the areas of Corporate Responsibility and Business in Society. Thanks to the vision and commitment of then – Dean Laura Tyson, the project was led by London Business School until 2007. Subsequently that role has shifted to INSEAD with Project Director Craig Smith.

The overarching objective of the project is to drive uptake of teaching materials in core courses on degree and executive learning programmes to demonstrate a new, innovative and socially responsible style of management.

An inaugural meeting was held on 7 July 2005. Find here further details on the event or download the Press Releases concerning the launch of the project. This event was open for EABIS members only.

Following the inaugural meeting, EABIS members from across Europe have been invited to submit case proposals with the intention of developing a range of cases across a number of subject areas for use by mainstream faculty. The call for tender closed in November 2005. Case selection has been completed and 12 selected cases are expected to be ready by Summer 2008.

Apart from making the cases available through the The European Case Clearing House (ECCH),  the 12 individual cases were officially presented on 11 September during the CR Knowledge and Learning Forum as part of the EABIS 2008 Colloquium. During the Forum, both case-writers and corporate managers presented the individual case to illustrate in detail the business dilemma, strategies and decision-making processes. In addition, the Forum gave key stakeholders the opportunity to discuss face to face how these cases can be integrated into mainstreaming education and in-company training programmes. A Special Issue of the Journal of Business Ethics Education (JBEE) containing 7 of the 12 cases was also launched at the Forum. Finally, a book launch is foreseen for Spring 2009.

All EABIS members are provided full and free access to all cases and teaching notes via the EABIS intranet. All other interested parties are able to purchase the cases and teaching notes through ECCH.

The final phase of the project, foreseen for the end of 2008, will provide an overview of alternative pedagogies that business schools, companies and other organisations are using to teach and mainstream CR.

A concise overview of the project and details of all the 12 cases can be read in the Winter 2007 Issue of the ECCHO Magazine: http://www.ecch.com/uploads/ECCHO38.pdf

EABIS members can visit the project space of this project on the EABIS Intranet where you can download project deliverables. If you, as EABIS member, are not a member yet of this project space, please join the project space first and following approval of your request to join, you can click on link above. For further intranet assistance, contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it (tel:+32 2 541 16 15)

For more information, please contact  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Research Manager, EABIS or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , Project Manager, INSEAD Business School.

This project is part of the EABIS corporate funded programme sponsored by founding partners IBM, Johnson & Johnson, Microsoft, Shell and Unilever.