Leveraging Corporate Responsibility - Webinar - 24 January @ 14:00 CET

How can companies develop, implement and evaluate compelling social responsibility programmes that generate value for both the company and its stakeholders?

Corporate Responsibility (CR), shows little sign of waning. On the contrary; almost all large corporations run some form of corporate responsibility program. Despite the widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs.

 

Speakers

• CB Bhattacharya, E.ON Chair Professor in Corporate Responsibility at ESMT European School of Management and Technology in Berlin, Germany
• Alexander Holst, Accenture

During the webinar we will discuss 

• How and why stakeholders react to information about companies and their actions; 
• About the two most important stakeholder groups to companies – consumers and employees – to comprehend why, when and how they react to CR;  and 
• How companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships 

Registration

The webinar is free of charge; registration is required as places are limited. To participate, please send an email to claudia.kipka@eabis.org.

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