Business and Academic Collaboration

A distinguishing feature of RESPONSE is the co-development approach taken in the design and pre-testing of the research among academic and business partners. RESPONSE is, in fact, the first and principal research effort initiated by academic partners of EABIS, and supported by the business founding partners (IBM, Johnson & Johnson, Microsoft, Unilever and Shell). 

The business partners have in fact provided critical but constructive support during all the initial phases of the project, ensuring the joint achievement of academic rigor and managerial relevance.  In addition, the academic advisory board counts some of the leading scholars in the field from both Europe and the US.