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Conference Abstract
The conference provided a platform for discussing
the outcomes of the research project "Good Practices of Stakeholder
View" conducted by Prof. Dr. Sybille Sachs and her research team. In
addition, a new managerial book by
Prof. Dr. Sybille Sachs, Prof. Dr. em. Edwin Rühli and Isabelle Kern
was introduced, which summarizes the outcomes of the project in a
compact and comprehensive way.
The main focus of the conference was not on
academic talks but on the value of the research for everyday management
practice. Therefore the principal speakers were from the companies that
served as case studies in the research project. Swiss Re, ZKB, Suva,
Swisscom, Orange and Pfizer representatives delivered insights
regarding their experiences in managing for stakeholders.
The presentations confirmed what Gilbert Lenssen,
President of the EABIS, highlighted as the strength of the stakeholder
view: stakeholder management meets complexity with complexity, and aims
at making capitalism sustainable. As the conference exemplified, more
and more people from business, academia and politics agree with the
stakeholder perspective, its basic values and assumptions - "value creation with stakeholders and for stakeholders". The conference demonstrated the increasing success and recognition of the stakeholder view.
Resources
http://www.eabis.org/eabis/docman/stakeholder-view/index.php
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Speech: “Conference positioning in the practical and academic agenda”
HWZ engagement in research and support of the Center for Strategic
Management: Stakeholder View. By Jacques Bischoff, Rector, HWZ. Slides (pdf 184 kb).
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Speech: “Insights into the Good Practices of Stakeholder View Project”
Introduction to the Stakeholder View Approach and the “Good Practices
of Stakeholder View” project. By Sybille Sachs, HWZ and University of
Zurich, and Edwin Rühli, University of Zurich. Slides (pdf 443 kb).
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Case 2: Insights of Suva: Willi Morger (Member of Executive Board, Head of Insurance and Rehabilitation, Suva). Slides (pdf 411 kb).
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Case 3: Insights of Pfizer: Petra Danielsohn-Weil (President of Pfizer, Switzerland). Slides (pdf 157 kb).
- Topic 1: Stakeholder Management at Orange: Reto Hoffmann (Head of Corporate Social Responsibility, Orange Switzerland). Moderation by Edwin Rühli. Slides (pdf 378 kb) & Report (pdf 60 kb).
- Topic 2: Stakeholder Management at ZKB: René Nicolodi (Deputy Head Sustainability Research, ZKB). Moderation by Sybille Sachs. Slides (pdf 568 kb) & Report (pdf 52 kb).
- Topic 3: Stakeholder Management at Swisscom: Stefan Nünlist (Head of Group Communications, Swisscom). Moderation by Simon Pickard. Slides (pdf 842 kb).
- “Panel discussion” : Challenges for the
Strategic Stakeholder Management. Fritz Gutbrodt, Gerold Bührer,
Edward Freeman, Ulrich Grete and Stefan Nünlist. Report (pdf 80 kb).
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