Conference: Good Practices in Stakeholder Management

Date: Wednesday, 16 November 2005

Event Background
The event is part of the project "Good Practices of Stakeholder View", led by the Center of Strategic Management - Stakeholder View as part of EABIS Corporate Funded Programme

Host & Location
University of Applied Sciences in Business and Administration (HWZ), Lagerstrasse 5, 8021 Zurich, Switzerland - from 11.30 - 18.00.

The Focus of the Day

Prof. Sybille Sachs and Prof. Edwin Rühli explained why it is critically required to cooperate with stakeholders and will show examples of cases of best practice in the financial and telecommunication industry. This can help companies to learn from the experiences of others and such insights can be used for internal training purposes. In workshops, participants had the opportunity to discuss in further detail the underlying research methodology and shared additional approaches and experiences to strategic stakeholder management. Both workshops helped to share experiences and successes as well as to identify gaps.

The project is actively investigating the key aspects of stakeholder management based on the comprehensive management approach called "Stakeholder View" developed by Lee Preston (University of Maryland), Jim Post (Boston University) and Sybille Sachs. The research team is currently working on the project "Good Practices of Stakeholder View". Using comparative case studies in the telecommunication and financial services industry, the following research goals are being pursued:

• Analysis of good examples for the application of the Stakeholder View in practice.
• Development of tools and good practices to integrate a comprehensive stakeholder management into the strategy, structure, and culture of firms.
• Refinement of the Stakeholder View framework